Chart of partisan patterns in the consumption of alcohol

Political microtargeting and partisan booze

April 18, 2012 · by · in Politics

Over at the New York Times‘ Campaign Stops blog, veteran political scribe Thomas B. Edsall has a lengthy post about the intersection between retail and political microtargeting. Especially at the presidential level, but also in Senate and House contests, microtargeting…

Juxtaposition: Micro-targeting in retail and politics

April 2, 2012 · by · in Politics

Several weeks back, the New York Times Magazine ran an adapted excerpt from Charles Duhigg’s new book, The Power of Habit. Duhigg’s book focuses on the emerging science about habits, and how companies (along with individuals) are using that knowledge…